What Is A Good CTR On The Google Search Network?
Soon after newcomers first start using the Google Search and Content Networks, they almost always ask “What is a good CTR?
The first thing you need to understand when asking this question is the fact that there are two networks involved – the Google Search Network and the Google Content Network – and that CTR applies differently to both.
The Search network is the most well known network and is essentially the network people search when using a typical Google search engine. In this case, the CTRs on the ads that people click on as a result of their searches can go as high as 20%+ if the ads are located at the top of the search results. This percentage rapidly decreases the further down an ad is positioned in the search results, so that by the time your ad is at the bottom of the page, your CTR is down to around 1% or even lower.
So it is plain to see that the single most important factor in achieving a good CTR is not how good the copy of your ad is, but in what position your ad is appearing for any given search result.
Whilst the Search Network results are almost always in single and double digits, similar results on the Content Network are many times lower. In fact, CTRs of 0.05% are considered quite good.
But these low percentages are not the full story. The amount of traffic being generated by the Content Network far outweighs these low CTRs. It is still possible to achieve incredible results using the Content Network.
However, you should always aim for having a high CTR within the Google search engine overall. If your general overall CTR is less than 1%, Google will deem your ads as being of low quality and you will end up getting “Google slapped” (which is where Google will penalise you with an ever-increasing minimum CPC) because your ad does not attract enough clicks.
Try to keep your ads in the top positions, and your CTRs should always remain in the high single or even double digits – more than enough to keep Google happy and reduce your minimum CPC.
Looking for more information on CTRs, then visit www.onlinesuccessmaster.com to find the best advice on how to avoid the Google slap as well.
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